A ratio that shows how often people who see your ad or free product listing end up clicking it. Click-through rate (CTR) can be used to measure how well your keywords and ads, as well as your free listing, are performing.
What is Google Adsense CTR?
CTR is the number of clicks your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you have 5 clicks and 100 impressions, your CTR is 5%.
What is a good CTR value?
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In AdWords itself, CTR is said to be successful if it meets the 2% mark. However, don't be fooled by the high numbers, because the CTR concept is very specific depending on the business sector that you are running.
Why is CTR important?
CTR is important for measuring how effectively an ad is run, a low CTR number is an indicator that an ad is less attractive for bringing in clicks and needs improvement to creatives, targeting or other optimization.
What is CTR blog?
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What is CTR? CTR or Click Through Rate is the ratio of the number of clicks on a link to the number of times people view the content or you could say impressions.
A high CTR is a good indication that users find your ads and listings useful and relevant. CTR also affects the expected CTR for your keyword, which is a component of Ad Rank. Note that a good CTR is relative to what you advertise and on which network.
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