An on-line advertising payment model in which payment is based solely on a qualifying action such as a sale or registration. Cost Per Action (CPA), also referred to as "Cost per action" is a type of on-line advertising costing in which the advertiser pays for a specific acquisition. An acquisition can be described as a sale, lead, signup, or form submission (e.g. contact request, newsletter signup, signup, etc...). The way an acquisition is tracked is when a user clicks on a certain action button, for example if a customer signs up for an advertiser's service, once they click the “submit” button, that click is considered an acquisition because the user clicking to that button is a real lead to the advertiser.
The actions specified in the cost-per-action agreement relate directly to several types of conversions, with sales and signups among the most common. This does not include click-only transactions, which are specifically referred to as cost-per-click or CPC.
The cost-per-action (CPA) model is at the other end of the spectrum from the cost-per-impression (CPM) variety, with the cost-per-click (CPC) variety somewhere in the middle. In the CPA variety, publishers take on most of the advertising risk, as their commissions depend on good conversion rates from both the creative unit and the advertiser's website.
Marketers looking for a cost-per-action quote have several options. Publishers with sizable excess inventory may be willing to consider non-standard offerings. Sites that specialize in incentive applications may offer CPA pricing for different types of leads, although the usual warnings about incentivized traffic still apply. Perhaps the most widespread use of performance-based pricing is affiliate marketing, where the merchant/advertiser determines what actions they want to provide and how much they are willing to pay
One of the trending CPAs is cpa dating and cpa movie, but what is now a problem for beginners is that it is difficult to get trust from companies to participate in this CPA marketing
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